WATCH: Kylie Jenner covers herself in fake blood in Kylie Cosmetics Halloween ad
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Kylie Jenner has shared a gory video of fake blood dripping down her naked body to promote the Kylie Cosmetics x Nightmare on Elm Street collection.
The 24-year-old beauty mogul teased fans about her brand's Halloween drop with the Freddy Krueger-inspired visual, which saw her sensually rub the red liquid all over her skin to the soundtrack of 'One, Two, Freddy’s Coming For You' from the 1984 Wes Craven horror classic.
The reality star captioned the Instagram post: "can you guess who we collaborated with this year for halloween? collection reveal coming today @kyliecosmetics (sic)"
The collection is set to drop on October 12, in time for Halloween on October 31.
Her latest line comes after the 'Keeping Up with the Kardashians' star launched her debut baby, which has been "tested and approved" by her three-year-old daughter, Stormi Webster.
The brunette beauty - whose Kylie Baby brand is a line of skin and haircare products dedicated to babies and young kids - wrote on Instagram: "I'm so excited to introduce @kyliebaby to you guys [heart emoji] it was a dream of mine to develop clean, safe, effective, and conscious baby care when i became a mom. i know we all want the absolute best for our kids so making this line completely vegan and hypoallergenic was very personal to me! i’m so proud of these products and couldn’t wait to share this with you and your family! launching September 28th (sic)"
Discussing the new products in an Instagram Story video, Kylie added: "These are all Stormi-tested and approved."
Meanwhile, Kylie opted to skip the recent Met Gala because she felt "overwhelmed" after a busy time at New York Fashion Week.
The reality star - who is pregnant with her second child - decided to miss the glitzy event because she didn't "feel great".
A source explained at the time: "She pulled out last minute because she is overwhelmed and just doesn't feel great.
"She did a lot this past weekend and pushed it. Kylie has been going back and forth for the last two months on if she wanted to attend or not and decided she doesn't really need to go."
Kylie continues to take an active role in her business interests. But, for the time being, she's decided to focus her attention on her pregnancy.
The insider said: "Kylie is focused on her pregnancy right now and just wants to take it easy."