World Cup fattens food franchises
19 July 2010, 11:21
South Africa's franchise restaurants benefited handsomely from World Cup tourism, the company that owns them said on Monday.
Sales across Famous Brands' local restaurant network grew 24 percent for the month of June compared with the prior year, CEO Kevin Hedderwick said in a statement.
"This increase equates to 83 percent of turnover delivered in December 2009, with December typically regarded as the group's peak trading month."
The business owns Steers, Wimpy, Debonairs Pizza, FishAways, House of Coffees, Brazilian Café, and Mugg and Bean, which are found at major airports and at petrol stations. Turnover at those outlets at airports or along highways increased about 30 percent on average, with some as high as 49 percent.
Sales from those of the company's restaurants at OR Tambo International Airport in Johannesburg increased by a "phenomenal" 64 percent in June.
Sales at Sandton City increased 48 percent, and 116 percent at Melrose Arch.
In Cape Town, revenue at outlets at the V and A Waterfront grew 88 percent while group restaurants near Durban's North Beach fan park grew sales 97 percent.
Restaurants in some of the smaller outlying towns also profited from soccer matches in their regions. Sales improved between 19 and 30 percent in Nelspruit, Rustenburg and Polokwane.
The first two weeks of July displayed a similar trend in sales growth to June, although with fewer teams and fewer venues, it was inevitable a smaller percentage of the group's restaurants would have benefited. - Sapa
Sales across Famous Brands' local restaurant network grew 24 percent for the month of June compared with the prior year, CEO Kevin Hedderwick said in a statement.
"This increase equates to 83 percent of turnover delivered in December 2009, with December typically regarded as the group's peak trading month."
The business owns Steers, Wimpy, Debonairs Pizza, FishAways, House of Coffees, Brazilian Café, and Mugg and Bean, which are found at major airports and at petrol stations. Turnover at those outlets at airports or along highways increased about 30 percent on average, with some as high as 49 percent.
Sales from those of the company's restaurants at OR Tambo International Airport in Johannesburg increased by a "phenomenal" 64 percent in June.
Sales at Sandton City increased 48 percent, and 116 percent at Melrose Arch.
In Cape Town, revenue at outlets at the V and A Waterfront grew 88 percent while group restaurants near Durban's North Beach fan park grew sales 97 percent.
Restaurants in some of the smaller outlying towns also profited from soccer matches in their regions. Sales improved between 19 and 30 percent in Nelspruit, Rustenburg and Polokwane.
The first two weeks of July displayed a similar trend in sales growth to June, although with fewer teams and fewer venues, it was inevitable a smaller percentage of the group's restaurants would have benefited. - Sapa
Pretoria
